A BETTER WAY TO MOVE THROUGH LIFE

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Our Story

LEARN MORE ABOUT WHO WE ARE At Virtue Electric Bikes, choosing the right e-bike should feel simple, considered, and genuinely enjoyable.

We take a more thoughtful approach—offering a carefully curated range of high-quality e-bikes and accessories, chosen for their comfort, reliability, and real-world performance.

Rather than endless choice, we focus on what matters. Everything we stock has been selected with purpose, so you can feel confident in every option.

Our customers come to us for different reasons—whether it’s enjoying the countryside, replacing short car journeys, exploring further afield, or investing in something truly exceptional.

Whether you’re new to e-bikes or know exactly what you’re looking for, we’re here to help you get it right.

Clear advice, no pressure, and a straightforward experience—whether you visit us in store or buy online, with support you can rely on before, during, and long after your purchase.
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E-Bikes Accessories

HELMETS BAGS & PANNIERS TRAILERS LOCKS MAINNTENANCE/CLEANING
Abus HYP-E Tinted  Helmet Visor

Abus HYP-E Tinted Helmet Visor

Regular price
£45.00
Unit price
per
Abus HYP-E Photochromic Helmet Visor

Abus HYP-E Photochromic Helmet Visor

Regular price
£71.99
Unit price
per
ABUS HYP-E-ACE Urban Helmet

ABUS HYP-E-ACE Urban Helmet

Regular price
£235.00
Unit price
per
ABUS HYP-E Urban Helmet

ABUS HYP-E Urban Helmet

Regular price
£175.00
Unit price
per
HUMP Reflect 30L Single Pannier Hump

HUMP Reflect 30L Single Pannier

Regular price
£45.99
Unit price
per
Topeak MTX Beam Rack A-Type Topeak

Topeak MTX Beam Rack A-Type

Regular price
£44.99
Unit price
per
Topeak MTX Trunk Bag DX Topeak

Topeak MTX Trunk Bag DX

Regular price
£74.00
Unit price
per
Thule Sheild 13 Litre Panniers (Pair) Thule

Thule Sheild 13 Litre Panniers (Pair)

Regular price
£104.99
Unit price
per
Urban Iki Junior Bike Seat Urban Iki
Sale

Urban Iki Junior Bike Seat

Sale price
£69.99
Regular price
£74.99
Unit price
per
Virtue Electric Bikes E-Gift Card Virtue Electric Bikes Ltd

Virtue Electric Bikes E-Gift Card

Regular price
£10.00
Unit price
per
Shotgun Child Bike Seat + Handlebars Combo Kids Ride Shotgun
Sold out

Shotgun Child Bike Seat + Handlebars Combo

Regular price
£115.00
Unit price
per
Burley Tail Wagon Dog Trailer Burley
Sale

Burley Tail Wagon Dog Trailer

Sale price
£405.99
Regular price
£459.00
Unit price
per
Kryptolok  U-Lock with 4 foot Kryptoflex cable
Sold out

Kryptolok U-Lock with 4 foot Kryptoflex cable

Regular price
£59.99
Unit price
per
Keeper 585 Integrated Chain  85 cm by Kryptonite
Sold out

Keeper 585 Integrated Chain 85 cm by Kryptonite

Regular price
£29.99
Unit price
per
AXA ULC 130/5.5 Plug In Chain For Block XXL & Imenso Frame Locks

AXA ULC 130/5.5 Plug In Chain For Block XXL & Imenso Frame Locks

Regular price
£45.00
Unit price
per
ABUS 5805C Steel-O-Chain Combination Lock – 75cm

ABUS 5805C Steel-O-Chain Combination Lock – 75cm

Regular price
£30.00
Unit price
per
Muc-Off Drivetrain Cleaner 400ml Muck-Off

Muc-Off Drivetrain Cleaner 400ml

Regular price
£15.99
Unit price
per
Muc-Off Disc Brake Cleaner Re-Hydrate 400ml Muc-Off

Muc-Off Disc Brake Cleaner Re-Hydrate 400ml

Regular price
£10.99
Unit price
per
Muc-Off Bike Protect 500ml Muck-Off

Muc-Off Bike Protect 500ml

Regular price
£9.99
Unit price
per
Muc-Off Dry Weather Lube 50ml Muck-Off

Muc-Off Dry Weather Lube 50ml

Regular price
£6.85
Unit price
per

Performance Meets Protection

All Bikes Delivered

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Best Sellers

Gazelle Ultimate C380

Gazelle Ultimate C380

Regular price
£4,099.00
Unit price
per
  • Gears

    Enviolo 380 Continuous Belt

  • MAX DISTANCE

    75 - 115 Miles

  • Battery Power

    540Wh-800Wh

  • MOTOR

    Bosch Performance Line PX 85nm

  • Display

    Bosch Kiox 500

  • Bike Weight

    28.1-29.1KG

Kalkhoff Entice C Excite+
Sale

Kalkhoff Entice C Excite+

Sale price
£2,799.00
Regular price
£3,299.00
Unit price
per
  • Gears

    MicroShift Advent, 9-speed

  • MAX DISTANCE

    55 MILES

  • Battery Power

    BOSCH 545 Wh

  • MOTOR

    BOSCH PERFORMANCE LINE SMART

  • Display

    BOSCH PURION 200

  • Bike Weight

    26 KG

Moustache Lundi 27 ES

Moustache Lundi 27 ES

Regular price
£2,499.00
Unit price
per
  • Gears

    Shimano Deore 11

  • MAX DISTANCE

    75 Miles

  • Battery Power

    Bosch 500Wh

  • MOTOR

    Bosch Active Line Plus 50Nm

  • Display

    Bosch Purion 200

  • Bike Weight

    26.6kg

Moustache Mardi 27.6

Moustache Mardi 27.6

Regular price
£4,499.00
Unit price
per
  • Gears

    Enviolo Continuous Belt

  • MAX DISTANCE

    78 Miles

  • Battery Power

    Bosch 600Wh

  • MOTOR

    Bosch CX Smart System 100 Nm

  • Display

    Bosch Purion 200 Smart

  • Bike Weight

    28.2 KG

BIKEO COLLECTIONS

FEATURED PRODUCTS

Muc-Off E-Bike Essentials Kit Muc-Off
Sale

Muc-Off E-Bike Essentials Kit

Sale price
£34.99
Regular price
£45.00
Unit price
per
ABUS HYP-E-ACE Urban Helmet

ABUS HYP-E-ACE Urban Helmet

Regular price
£235.00
Unit price
per
Basil Miles XL Pro MIK Trunk Bag Expandable

Basil Miles XL Pro MIK Trunk Bag Expandable

Regular price
£139.99
Unit price
per
Basil Navigator Storm KF Handlebar Bag 10-11L black

Basil Navigator Storm KF Handlebar Bag 10-11L black

Regular price
£59.99
Unit price
per

Our Blog

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Kalkhoff’s Lightest E-Bikes in the UK: Image L Advance, Endeavour L Move & Entice L Advance – The Ultimate Guide
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Top Reasons to Switch to an E-Bike in 2025

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Exploring the Moustache J Series: J.on, J.all, and J.off - Which E-Bike is Right for You?
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The Moustache J series offers a tailored solution for every rider. Whether you're cruising through the city, tackling mixed terrains, or conquering the trails, there’s a Moustache J bike designed...
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