About

We're a team of e-bike enthusiasts and adventure junkies.
We love the idea of getting out there, seeing the world, and having fun while we do it.

We decided to open Virtue Electric Bikes because we found the high street and online e-bike shops were overwhelming with the number of products and e-bikes to choose from as they cater for advanced cyclists who understand the difference between the 30 different helmets and 10 different bicycle pumps.

We wanted to simplify things and make the choices more straightforward for those who do not want to understand the myriad of options available. We don't sell 30 different bike lights, just a few quality ones, and we don't sell 50 different e-bikes, just 20; we're all about making the e-bike experience simpler, easier, and more enjoyable.

We only stock high-quality e-bikes with great build quality, so you can feel confident in your purchase. Plus, we're here to help you every step of the way, from choosing the right bike to taking it for a test ride. Come down and see us today! Or take a look at the website, click the chat button below if you have any questions or give us a call.